Olympia's Downtown Strategy

What is the Downtown Strategy?

Cover of DTS SummaryThe Downtown Strategy (DTS) will help to make the community's vision and goals for Downtown a reality. Our vision is for Downtown to be a more vibrant and attractive place to live, work and play.

Based on an extensive public process, the Strategy also:

  • Identifies community priorities
  • Outlines realistic and impactful actions for the next five years
  • Guides budgets and work plans
  • Builds community partnerships
  • Helps us market Downtown

View the DTS Summary

View the Implementation Timeline

Additional background chapters and appendices are below.

Elements of the Strategy

downtown streetLand Use

Focuses on development regulations and other City planning actions to support our vision of Downtown as a thriving multifunctional urban center - especially the community’s desire for a family-friendly waterfront.

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construction downtownDevelopment Incentives

Describes 48 tools that support business and development goals, including funding methods, regulatory measures, programs and collaborative activities. Though many are already in use, the DTS recommends additions.

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Washington Center for the Performing ArtsDesign

Addresses design-related actions toward a more attractive and high quality urban environment, including design guidelines, wayfinding and art, historic preservation, and view protection measures.

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Aerial view of downtownTransportation

New street design concepts and investments to achieve the Strategy’s vision of “Connecting People, Places and Spaces” – While all modes are considered, there is a special focus on pedestrians and bikes.

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Debris downtownHomelessness in Downtown

Focuses on the importance of taking next steps to address the human needs and impacts associated with homelessness in Downtown Olympia.

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new downtown housingHousing

Outlines proactive actions the City can take to help set the stage for strong, resilient Downtown neighborhood(s) with housing options for households with a wide range of incomes.

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downtown businessRetail Business, Community & Economic Development

Outlines a 6-point retail strategy with actions the City and partners can take to promote a vibrant, dynamic business environment that attracts people, activity and investment.

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Contact Amy Buckler, Senior Planner at 360.570.5847 or dts@ci.olympia.wa.us